Different levels of involvement. The same direction.
You may need production, direction, or a fuller outsourced function. The collaboration adapts to how much you need us to take on — not simply to a number of posts.
No two companies start from the same place.
Some already know what they want to say and need someone to produce it properly.
Others hold a lot of value inside, but need to decide what deserves to be communicated and how to turn it into a consistent presence.
And some need someone to take on part of the marketing and communication function alongside management, sales or HR.
This is not about buying more services. It is about deciding which responsibility you need to outsource.
A company with an in-house marketing team may only need photography, video or content.
A company without internal direction usually needs something different: someone who spots the opportunities, sets the priorities, builds the narrative and is then able to execute it.
The more responsibility Nacho Barrio Studio takes on, the deeper the collaboration becomes.
Recurring content
You set the direction. We produce.
For companies that already know what they want to communicate, have a person or team setting priorities, and need professional production capacity on a recurring basis.
- Photography
- Video
- Reels and social content
- Interviews
- Product photography
- Corporate content
- LinkedIn pieces
- Format adaptation
At this level the company provides the direction, the priorities and the brief.
Nacho Barrio Studio focuses on turning those needs into professional, consistent content.
Ideal when someone inside the company is already making the communication decisions.
- Communication direction
- Channel management
- Community management
- Overall strategy
- Cross-department coordination
Programa VRC™
You don't have to decide what to post. First we decide what deserves to be told.
For companies that need more than production. Nacho Barrio Studio goes into the business to find the value that already exists inside, define what should become visible, order messages and priorities, and turn that direction into real communication.
- Communication strategy
- Content strategy
- Editorial planning
- Storytelling
- Proactive story spotting
- Photography
- Video
- Interviews
- Copywriting
- Social content
- Creative direction
- Campaigns
- Employer branding
- Review and follow-up
Value — Uncovering the people, knowledge, product, processes, culture, experience and stories worth telling.
Recognition — Turning that value into messages, content and a consistent presence.
Trust — Sustaining that communication until the barriers between the company and its clients, talent, partners or other audiences come down.
Here Nacho Barrio Studio doesn't simply wait for a brief. It takes part in deciding what deserves to become communication.
Outsourced marketing and communication direction
When you don't need another supplier. You need someone to take charge of the direction.
For companies without enough internal capacity to direct and coordinate communication, or that need an extra senior layer. Nacho Barrio Studio can integrate with management, HR, sales, internal teams, agencies, suppliers and freelancers.
- Diagnosis
- Priorities
- Planning
- Communication direction
- Positioning
- Content systems
- Coordination
- Production
- Employer branding
- Sales support
- Creative direction
- Follow-up
- Selecting and coordinating specialists when needed
The scope is defined specifically for each company. Not every project calls for full marketing leadership, and not every discipline has to be executed in-house.
Especially useful when a company has grown faster than its marketing and communication structure.
The difference lies in who decides, who executes and how much integration there is.
Recurring content
- Who decides
- The company
- Who executes
- Nacho Barrio Studio
- Level of integration
- Low
Programa VRC™
- Who decides
- Company + Nacho Barrio Studio
- Who executes
- Nacho Barrio Studio + partners where relevant
- Level of integration
- Medium / high
Outsourced direction
- Who decides
- Management + Nacho Barrio Studio
- Who executes
- Internal ecosystem + Nacho Barrio Studio + specialists
- Level of integration
- High
There is no “best” level. There is a level that fits where a company stands right now.
Sometimes the basics have to be put in order first.
Before building new communication, the existing digital touchpoints may need to be reviewed and tidied up.
- Google Business Profile
- TikTok
- Bios
- Links
- CTAs
- Highlights
- Corporate information
- Consistency across channels
- Permissions and configuration
- Initial profile architecture
Setup is a one-off piece of work. It is not automatically part of every collaboration: we recommend it when the diagnosis shows the basics need fixing before anything else.
And if nobody wants to be on camera?
Many companies have people with real knowledge, products and interesting stories, but not always someone comfortable communicating it on camera.
When a project needs it, Nacho can also present certain formats and step in as host or on-screen face of the content.
This is an additional capability and is not automatically part of the programmes.
Organic use of image and the rights involved are agreed per project. Paid media, advertising campaigns, exclusivity, transfer to third parties or extended usage are quoted specifically.
And if we need something outside the recurring work?
Some projects call for a specific production:
- Campaigns
- Larger shoots
- Events
- Multiple locations
- Drone
- Special photography
- Long-form pieces
- Launches
- Advertising productions
- Physical materials
- International projects
This work is sized independently, or folded into the collaboration when the scope allows it.
Recognition and trust need time.
Recurring collaborations are designed to build perception cumulatively.
Depending on the level of involvement, they can be structured as defined periods, 6–12 month programmes, or renewable collaborations.
For some projects it makes sense to start with a pilot phase before widening the scope.
The working horizon is agreed before we start and has to make sense for both sides.
Price depends on responsibility, not only on the number of pieces.
Two companies can need exactly four pieces of content a month and require completely different levels of work.
- Level of direction required
- Production capacity
- Channels
- Meetings and coordination
- Organisational complexity
- Travel
- Frequency
- Management
- Partners involved
- Usage rights
- Special requirements
That is why recurring programmes are quoted once the real scope is clear.
First we define which function the company needs covered. Then we price that scope.
Start with an outside look.
Content & Communication Checkup — €59
Before hiring content, an agency or outsourced direction, we can review how your company is currently perceived and identify which problem deserves to be tackled first.
- Digital presence review
- Message and positioning
- Content
- Visual and narrative consistency
- A reading through Programa VRC
- Opportunities
- 2–3 priority actions
- Personal 10–15 min video
- Written summary
- Usually delivered within 48–72 working hours
If we work together afterwards, the €59 is deducted in full from the first project or monthly fee.
If you already know you want to talk, start here.
You don't need a defined scope. Understanding your situation is enough for us to point you in the right direction.
Common questions before starting.
Do I need to know which level I need before getting in touch?
No. We can work that out once we understand the situation.
Can I hire content only?
Yes, especially when there is already clear internal direction.
Do you also manage social media?
It can be part of the scope when the collaboration includes management. It is not automatically included in content production.
What if we have no marketing department?
In that case it usually makes more sense to consider Programa VRC or outsourced direction: options when there is no in-house marketing department
Can Nacho appear in the videos?
Yes, when it suits the format and the corresponding usage rights are agreed.
Is an initial Setup always required?
No. Only when channels or profiles need tuning first.
How much does it cost to work with Nacho Barrio Studio?
The investment depends on the level of responsibility, production and complexity the company requires. Once the scope is clear, we present a fixed proposal. The €59 Checkup lets you start with a diagnosis before committing to a larger collaboration.
Do you only work in Barcelona?
Based in Barcelona, working on site or remotely depending on the project.